Having both analog and digital time allows the kids to learn the time more easily. Looks really cool in the dark when you press the light button. With the coloured buttons, this watch really looks neat. There are also the 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55 numbers on the watch face to help with learning. There is lots of protection around the watch to shelter it from the hard knocks. It comes in 5 colour variations.